Our history :
Expertise forged over time
For over a century, Netexial has built its expertise close to companies and their businesses.
First specializing in professional linen cleaning, the company soon innovated by offering a rental-maintenance service, a pioneer in France.
Over the decades, this expertise has been refined and extended to new sectors: industry, healthcare, hotels, restaurants, local authorities... While always remaining true to the same requirement: guaranteeing reliable, comfortable and durable professional clothing.
It is this heritage that Netexial builds on today. Looking to the future, our brand remains firmly committed to the performance of trades and the protection of those who practice them.
Key dates
1903 - British origins
The history of professional textile rental-maintenance began in England in 1903, when A.P. Bigelow founded Initial Towel Supply Company, a towel rental service for London businesses. Each customer's initials were embroidered on their towels: the name "Initial" was born.
1920 - French roots: BTB
In France, our story begins in the 1920s with the creation of BTB (Blanchisserie Teinturerie de Boulogne) by Maurice Decroix in Boulogne-Billancourt. Specializing in the cleaning of dishcloths, the company soon developed a rental-maintenance service for professional garments to support French manufacturers.
1996-2024 - The Rentokil Initial era
In 1996, BTB joined the international Rentokil Initial group and operated under the Initial Textile France brand. For nearly 30 years, the company has honed its expertise in textile rental and maintenance for thousands of French companies, while becoming part of a global network of 50 countries and 30,000 employees.
2025 - Independence: Netexial is born
In 2025, the French company leaves the Rentokil Initial group and becomes totally independent. This strategic turning point is accompanied by a new name: Netexial.
→ Discover why we became Netexial
